Smith Architects


The project
Design consultancy
Branding strategy

Responsive website UI

Smith. building blocks

The website and online presence of an architect should quickly showcase their best and most recent work and services presented with their tone and personality. Accessing relevant content to the services provided by them should be intuitive and accessible at all times, it must work effortlessly across multiple devices.

Smith architects were not happy with how their site was performing based on feedback provided by existing clients so this was creating an unfavorable brand image. I was brought in as a consultant to help with this issues and a full redesign of their site took place.

New Information architecture and content was created directed to new families and homeowners seeking for an architect in the Brisbane and Byron Bay areas. Wireframes, paper prototypes, user journeys and finally Visual design exploration were some of the deliverables I worked on before getting to the final result.

4 years after the site is still up and running so I’m thinking we did a good job.